“MySpace meets Digg, has beautiful baby” – Mashable, 2006
I worked mainly as a developer for this project, using Ruby on Rails, Javascript, HTML and CSS, but also some web design and art.
Trig.com was a new social network focusing on musicians and artists. It featured profile pages, friends systems, blogs, comments, photo galleries, etc. It also had a very extensive music and video player that was much better than the competition at the time.
But the main feature was the “Trig” button. Inspired by Digg, and before Facebook likes was a thing, it allowed you to “trig” content that you enjoyed. Content with lots of trigs climbed lists and showed up in curated radio more often, and the system allowed us to quickly pick up on hot content and automatically bring it forward or create forum threads for people to discuss the content.
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My work was mainly focused on frontend development, using Ruby on Rails, Javascript and HTML/CSS techniques. We were a pretty small team and everyone worked on everything, but some of my areas can be seen below. I made the Notification widget, and also worked on the Live ‘n Direct feature which showed a subset of the latest uploaded content and had a shoutbox (Twitter?) where anyone could post comments for anyone to read and reply to.
We wanted artists to be able to express themselves and make their pages unique, so everything we built had to support themes and the idea of customization.
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We worked hard to be a part of the community, attending music festivals and hanging out, doing photo shoots and videos. Los Angeles was one of the hot spots where we got many content creators interested, and we attracted bands like Dropkick Murhphy’s, The 69 Eyes, La Coka Nostra, Lost Prophets, etc.
Yes, we gave out Trig branded Ipods.
Trig promotional video:
(Additional photos by Robert Nyman, Phil Sherry and Abby Sasira.)
